2012 could be the year that everything changes, with the most recent changes from Google and its far reaching determinations about content uploaded to youtube, there might be some real litigation issues in the very near future.
Why Royalty Free could be the next big thing in online marketing.
You might be thinking that things will remain the same no matter what happens.
If your like most people your wondering what Royalty Free, is, you might be thinking, is this something about the Queen of England, or is this about the Royal Marriage, no, it has nothing to do with what the name suggests, except that royalty free, means, that once you pay a set fee, you do not have to pay a continuing fee to use that digital product again.
Why you need royalty free music…
Back in the old days, every time a song was played, a royalty would need to be paid, to the copyright holder, or the music company that holds the paper on that song.
In fact in many markets this is still the case, but something changed, over the years, something came along that changed everything.
Want to take a wild guess what that thing was that changed everything?
Get the PDF
Yes, you got it, The Internet changed the way that everything used to work, at first people just laughed at websites, I remember back in 1999 going around to business owners and marketing websites.
Yes, that was long before offline marketing became popular…
Long before people started selling books on how to market to mom and pop business owners.
For every business owner I talked to only a few even knew what a website was and the rest openly laughed at the idea of operating at website, more than a few said, ” That Internet stuff is just a FAD, it wont last and in a few months it will be gone” Well its been a few years and there are now Billions of dollars in sales every year…
The thing is everything has changed, what used to only happen in a retail environment is now being processed by sales merchants online.
What used to require getting into a car and traveling to a store, now can be done using only a computer keyboard.
What used to take hours of shopping to find just the right deal and the right price can be done in seconds.
It has literally changed everything, including the way we look at Royalty Free content.
But why is that?
The reason it has changed the Royalty free market is that for the most part, you can download just about anything for free, or at a very low cost, so this has changed the way that many products are marketed, it used to be that you had to go to a music store, and buy a Cassette Tape, or a record, then they changed over to CDs, but now Digital downloads is quickly becoming the number one seller online.
This fostered the wild wild west of the Internet, a time when just about anything and everything was available for download for free.
People thought nothing of going to a website and getting free music, after all it was free right.
Well, thats not quite accurate, but over all there was so much of it going on that for the most part no one bothered to try to stop it, that was then this is now.
The Internet has become so popular, it has become so virulent, it has become such a source of income that those people that used to laugh at the Internet are not laughing any more.
In fact they are paying attention in such a way that in a few short months, everything about the way you do business will change, It is all going to change again and soon.
You might be wondering, how this is going to happen and how it will effect you.
The truth is that at first you will not notice much of a difference, but over time, what people are getting away with now, will soon become a criminal offense, its already starting to happen, but for the most part, so much is going on in the world wide News, that small stories about people getting sued over copyright infringement are not big news…
The Solution, is Royalty Free Digital Assets.
Do a search for Royalty Free music and see what comes up, you will see thousands of websites, and the prices can be very expensive, from as low as 10 bucks per asset to hundreds of dollars per use.
They are working on getting their fair share of the Money that is made online, and they intend to get what they want anyway they can.
Copyright infringement, Trademark infringement, Digital Rights infringement, used to be just a threat, but now the threat is becoming real and soon, if they get what they want it will become a criminal event to use content without the authors permission.
Soon, you will have to pay a price, for every thing you put on your website from video to pictures, unless, that is you happen to have an agreement with a Digital production company.
Get the PDF file with more information then you ever wanted to know but dare not ignore.
